I've been in the game long enough to know that the design world is a wild and unpredictable place. As a graphic designer, illustrator, and art director, I've got the skills and savvy to navigate it all and come out on top. But that's not the half of it, I'm also a shutterbug and a film fanatic, always looking to capture the world in a new and exciting way.
I'm driven by the thrill of telling stories that strike a chord with all humans and creating visuals that'll leave them reeling. I'm always pushing the envelope, always looking for new ways to make my work unforgettable, and I wouldn't have it any other way.
I hold a bachelor's degree in "Humanidades" from Colegio Los Arcos in Caracas, and a degree in Visual Communications from Centro de Diseño Digital in Caracas.
I've been in the game long enough to know that the design world is a wild and unpredictable place. As a graphic designer, illustrator, and art director, I've got the skills and savvy to navigate it all and come out on top. But that's not the half of it, I'm also a shutterbug and a film fanatic, always looking to capture the world in a new and exciting way.
I'm driven by the thrill of telling stories that strike a chord with all humans and creating visuals that'll leave them reeling. I'm always pushing the envelope, always looking for new ways to make my work unforgettable, and I wouldn't have it any other way.
I hold a bachelor's degree in "Humanidades" from Colegio Los Arcos in Caracas, and a degree in Visual Communications from Centro de Diseño Digital in Caracas.
I was in charge and responsible for the marketing department, where I led the creative team and developed tasks such as:
Creation, development, and growth of the brand, as well as its strategy and positioning: Creation of the identity, resources, templates, applications and guidelines, in addition to graphic and audiovisual material, not only for the main brand but also for all subdivisions, products, courses, and events.
Creation and execution of different end-to-end marketing campaigns: Development of landing pages, weekly newsletter, creative copywriting, content grid planning for IG, FB, and TikTok.
Organization and production of in-person events held twice a week with live streaming on-site: Planning by blocks, organizational script, logistics, decoration, data capture, design, creation of materials, stationery, and advertising, audiovisual documentation of the day, live streaming, and participation as a speaker in a block dedicated to personal brand growth and intraoral photography.
Production and direction of a podcast that was broadcast live every week: Multi-camera transmission with lighting and professional audio capture with Streamming Deck, shot planning and surveys, live audience interaction.
Founder and art director where I lead the creative team and developed tasks such as: Communication with clients, sales, and project management.
Creation and development of branding strategies for small and medium businesses: Creation of identity, resources, templates, applications, animations, guidelines, graphic and audiovisual material.
Research and implementation of new technologies for agency growth: Monetization, creation of graphic assets, passive income, dropshipping, merchandising, stock material, affiliate marketing, ebooks, subscription-based products, SaaS, community building, among others.
Since I was a child, I have been exposed to a bilingual environment where the norm was to put subtitles in English, I also took 2 years of high school in the USA, which has allowed me to work naturally and fluently in English.
I have a home office equipped with everything necessary to carry out all types of projects; from materials, graphic computers and tablets, to audiovisual equipment, 3D printers and drones.
Design is not just a career, it's a lifestyle. I'm always searching for new things to learn, new trends, styles, tools, and technologies.